The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects.

Autor:	Segijn, Claire M.1 (AUTHOR), Voorveld, Hilde A. M.2 (AUTHOR), Vakeel, Khadija Ali3 (AUTHOR)
Zdroj:	Journal of Advertising. Jun-Jul2021, Vol. 50 Issue 3, p320-329. 10p. 1 Color Photograph, 1 Chart, 1 Graph.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu