How does value co-creation transform quality of life at the bottom of the pyramid?
| Autor: | Akter, Shahriar1 (AUTHOR), Mohiuddin Babu, Mujahid2 (AUTHOR) ac4691@coventry.ac.uk, Hossain, Md Afnan1,3 (AUTHOR), Hani, Umme1 (AUTHOR) |
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| Zdroj: | Journal of Marketing Management. Aug2021, Vol. 37 Issue 9/10, p962-992. 31p. 2 Diagrams, 7 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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