From customer value co-creation behaviour to customer perceived value.
| Autor: | Tran, Thi Bich Hanh1 (AUTHOR) hanhttb2@fe.edu.vn, Vu, Anh Dung2 (AUTHOR) |
|---|---|
| Zdroj: | Journal of Marketing Management. Aug2021, Vol. 37 Issue 9/10, p993-1026. 34p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|