Are Consumers Ready for Augmented Reality? Factors Influencing Online Footwear Purchasing Intentions Using AR Technology.
| Autor: | Schapsis, Claudio1, Chiagouris, Larry2, Pham, Ngoc Cindy3 |
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| Zdroj: | Journal of Marketing Development & Competitiveness. 2021, Vol. 15 Issue 2, p21-36. 16p. |
| Databáze: | Business Source Ultimate |
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