Influence of social network participation, regional density, and customer interaction on the adoption of sustainability initiatives.

Autor: Zhu, Ying1 (AUTHOR) ying.zhu@ubc.ca, Mazaheri, Ebrahim2 (AUTHOR)
Zdroj: Journal of Strategic Marketing. Aug2021, Vol. 29 Issue 6, p528-545. 18p. 1 Color Photograph, 1 Diagram, 2 Charts.
Databáze: Business Source Ultimate
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