Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions.
Autor: | de Gregorio, Federico1 degrego@uakron.edu, Windels, Kasey2 |
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Zdroj: | Journal of Advertising. Apr/May2021, Vol. 50 Issue 2, p207-216. 10p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |