The Gamification of Branded Content: A Meta-Analysis of Advergame Effects.
| Autor: | van Berlo, Zeph M. C.1 Z.M.C.vanBerlo@uva.nl, van Reijmersdal, Eva A.1, Eisend, Martin2 |
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| Zdroj: | Journal of Advertising. Apr/May2021, Vol. 50 Issue 2, p179-196. 18p. |
| Databáze: | Business Source Ultimate |
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