A Research on the Impact of Brand Loyalty and Perceived Quality in Brand on Word of Mouth Marketing Activities of Consumers.
| Autor: | TÜRK, Zehra1 zehraturk@mu.edu.tr |
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| Zdroj: | Çankırı Karatekin University Journal of the Faculty of Economics & Administrative Sciences. 2021, Vol. 11 Issue 1, p1-27. 27p. |
| Databáze: | Business Source Ultimate |
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