EFFECT OF THE SOCIAL MEDIA MARKETING STRATEGY ON CUSTOMER PARTICIPATION INTENTION IN LIGHT OF THE MEDIATING ROLE OF CUSTOMER PERCEIVED VALUE.
| Autor: | Bazrkar, Ardeshir1 Ardeshir.Bazrkar@gmail.com, Hajimohammadi, Mohammad2 Mohammad.Hmohammadi64@gmail.com, Aramoon, Erfan3 Erf.Aramoon@gmail.com, Aramoon, Vahid3 Vahid.Aramoon@gmail.com |
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| Zdroj: | Market / Trziste. 2021, Vol. 33 Issue 1, p41-58. 18p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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