Going Viral: Regulatory Focus and the Efficacy of Analogies in Motivating Health-Related Behavior.

Autor:	Barnwell, R. Wixel1, Graham, Kenneth W.2
Zdroj:	Society for Marketing Advances Proceedings. 11/01/2020, p317-318. 2p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu