Adoption of Influencer Marketing: An Institutional Theory Perspective.
| Autor: | Karikari, Serwaa1, Haiyan Hu1, Javadian, Golshan1 |
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| Zdroj: | Society for Marketing Advances Proceedings. 11/01/2020, p209-211. 3p. |
| Databáze: | Business Source Ultimate |
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