The Effect of Cause-related Marketing on Firm Value: An Investigation of Institutional Ownership & CEO Compensation.
| Autor: | Tatara, Jennifer H.1, Woodroof, Parker J.2, Peña, Priscilla Y.3, Deitz, George D.1 |
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| Zdroj: | Society for Marketing Advances Proceedings. 11/01/2020, p200-202. 3p. |
| Databáze: | Business Source Ultimate |
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