The Use of Social Media and Social Interaction in Crowdsourcing in the Fuzzy-Front End of New Product Success.
| Autor: | Zahay-Blatz, Debra1, Sihi, Debika2, Hajli, Nick3, Tajvidi, Mina4 |
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| Zdroj: | Society for Marketing Advances Proceedings. 11/01/2020, p28-31. 4p. |
| Databáze: | Business Source Ultimate |
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