Is Social Media Engagement Necessary? Investigating Expectations Based on Gendered Brand Communication Styles.
| Autor: | Hosey, Tara1, Foster, Jamye1, Cao, Joanne1, Yaoyuneyong, Gallayanee1 |
|---|---|
| Zdroj: | Society for Marketing Advances Proceedings. 11/6/2019, p601-602. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|