Playing for a Good Cause: Investigating Consumer Perceptions of Sport Brands in Cause-Related Marketing Campaigns.
| Autor: | Christian, Ronald G.1, Gordon, Brian S.2, Bobkowski, Peter S.2, Sarofim, Samer N.3 |
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| Zdroj: | Society for Marketing Advances Proceedings. 11/6/2019, p65-67. 3p. |
| Databáze: | Business Source Ultimate |
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