THE DICHOTOMY OF ADVERTISING AGENCY SELECTION AND MEDIA DECISIONS: APPLICATIONS IN INTERNATIONAL MARKETS.
| Autor: | Kanso, Ali M.1 ali.kanso@utsa.edu, LeBlanc III, H. Paul1 paul.leblanc@utsa.edu |
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| Zdroj: | Journal of Competitiveness Studies. 2020, Vol. 28 Issue 3/4, p238-250. 13p. |
| Databáze: | Business Source Ultimate |
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