Does Consumer Promiscuity Influence Purchase Intent? The Role of Artificial Intelligence (AI), Change Seeking, and Pride.

Autor: van Esch, Patrick (AUTHOR), Cui, Yuanyuan (Gina) (AUTHOR)
Zdroj: Journal of the Association for Consumer Research. Jul2021, Vol. 6 Issue 3, p394-401. 8p.
Databáze: Business Source Ultimate
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