Simultaneous Measurement of Sales Effects from Cannibalization, Competitive Draw und Primary Demand - A New Approach Taking Line Extensions as Example.
| Autor: | Bauer, Hans H., Fischer, Marc |
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| Zdroj: | Schmalenbach Business Review (SBR). Jul2001, Vol. 53 Issue 3, p242-242. 1p. |
| Databáze: | Business Source Ultimate |
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