Using transaction data and product margins to optimise weekly flyers.
| Autor: | Mahar, Stephen1 stephen.mahar@villanova.edu, Wright, P. Daniel1, Salzarulo, Peter A.2, Iacocca, Kathleen1 |
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| Zdroj: | International Journal of Production Research. May2021, Vol. 59 Issue 10, p3185-3201. 17p. |
| Databáze: | Business Source Ultimate |
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