Measuring the Sources and Outcomes of Customer Based Brand Equity in a Service Industry.
| Autor: | Uford, Imoh1 praisebill2@yahoo.com, Duh, Helen Inseng2 duhhelen@yahoo.com |
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| Zdroj: | African Journal of Business & Economic Research. Jun2021, Vol. 16 Issue 2, p245-266. 22p. |
| Databáze: | Business Source Ultimate |
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