Not All “Wins” Are Equal: The Effect of Unequally Attractive Prizes on Stimulus Appraisal.
| Autor: | Talebi, Arash1, Prokopec, Sonja2, Onculer, Ayse3 |
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| Zdroj: | Advances in Consumer Research. 2020, Vol. 48, p724-725. 2p. |
| Databáze: | Business Source Ultimate |
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