Not All “Wins” Are Equal: The Effect of Unequally Attractive Prizes on Stimulus Appraisal.

Autor:	Talebi, Arash1, Prokopec, Sonja2, Onculer, Ayse3
Zdroj:	Advances in Consumer Research. 2020, Vol. 48, p724-725. 2p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu