Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets.

Autor: Goldman, Sjoukje PK (AUTHOR) s.p.k.goldman@hva.nl, van Herk, Hester1 (AUTHOR), Verhagen, Tibert (AUTHOR), Weltevreden, Jesse WJ2 (AUTHOR)
Zdroj: International Small Business Journal: Researching Entrepreneurship. Jun2021, Vol. 39 Issue 4, p350-371. 22p.
Databáze: Business Source Ultimate
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