(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies.
| Autor: | Rosenthal, Benjamin1 (AUTHOR) benjamin.rosenthal@fgv.br, Cardoso, Flavia2 (AUTHOR), Abdalla, Carla3 (AUTHOR) |
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| Zdroj: | Journal of Marketing Management. May2021, Vol. 37 Issue 5/6, p569-593. 25p. 1 Diagram, 1 Chart. |
| Databáze: | Business Source Ultimate |
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