Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing.
| Autor: | Woolley, Kaitlin (AUTHOR) krw67@cornell.edu, Sharif, Marissa A. (AUTHOR) |
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| Zdroj: | Journal of Marketing Research (JMR). Jun2021, Vol. 58 Issue 3, p539-558. 20p. 2 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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