ADVERTISING OR BROKERAGE MODEL FOR SOCIAL PLATFORMS WITH A COMMERCE FEATURE.

Autor: Guofang Nan1 gfnan@tju.edu.cn, Chenyu Chu2 chucy1012@tju.edu.cn, Zhiyong Li3 zyli@cuc.edu.cn, Minqiang Li2 mqli@tju.edu.cn
Zdroj: Journal of Electronic Commerce Research. May2021, Vol. 22 Issue 2, p155-177. 23p.
Databáze: Business Source Ultimate