How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations.

Autor: Weber, T. J.1 (AUTHOR) thweber@calpoly.edu, Muehling, Darrel D.2 (AUTHOR), Kareklas, Ioannis3 (AUTHOR)
Zdroj: Journal of Marketing Communications. Jun2021, Vol. 27 Issue 4, p389-414. 26p. 4 Color Photographs, 1 Diagram, 7 Charts, 2 Graphs.
Databáze: Business Source Ultimate
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