The Impact of Old Products and New Ideology on Consumers’ New Product Purchase Intention.
| Autor: | Jia-Rong Wu1, Pei-Fang Li2 maureenpfli@gm.ntpu.edu.tw |
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| Zdroj: | Journal of Business Administration (1025-9627). Mar2021, Vol. 46 Issue 1, p53-79. 27p. |
| Databáze: | Business Source Ultimate |
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