Developing context‐relevant project experiences for marketing analytics students.

Autor: Lim, Jeen‐Su1 (AUTHOR) JLim@utnet.utoledo.edu, Heinrichs, John H.2 (AUTHOR) ai2824@wayne.edu
Zdroj: Decision Sciences Journal of Innovative Education. Apr2021, Vol. 19 Issue 2, p150-156. 7p. 1 Color Photograph, 1 Diagram, 1 Chart.
Databáze: Business Source Ultimate