Determinante kupovine trgovinske marke .

Autor: Marković, vana1 ivana.markovic@vipos.edu.rs, Rabasović, Biljana1 biljana.rabasovic@vipos.edu.rs, Vićentić, Mlađen1 mladjen.vicentic@vipos.edu.rs
Zdroj: Marketing (0354-3471). 2020, Vol. 51 Issue 4, p283-293. 11p.
Databáze: Business Source Ultimate