Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames.
| Autor: | Aliagas, Irene1 irealiag@ucm.es, Privado, Jesús2 jesus.privado@pdi.ucm.es, Merino, M. Dolores1 lolamerino@psi.ucm.es |
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| Zdroj: | Journal of Theoretical & Applied Electronic Commerce Research. Jul2021, Vol. 16 Issue 4, p811-827. 17p. |
| Databáze: | Business Source Ultimate |
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