How to Engage Consumers through Effective Social Media Use--Guidelines for Consumer Goods Companies from an Emerging Market.
| Autor: | Aydin, Gokhan1 g.aydin@uel.ac.uk, Uray, Nimet2 nimet.uray@khas.edu.tr, Silahtaroglu, Gokhan3 gsilahtaroglu@medipol.edu.tr |
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| Zdroj: | Journal of Theoretical & Applied Electronic Commerce Research. Jul2021, Vol. 16 Issue 4, p768-790. 23p. |
| Databáze: | Business Source Ultimate |
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