Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review.

Autor: Weingarten, Evan1 (AUTHOR) evan.weingarten@asu.edu, Goodman, Joseph K2 (AUTHOR)
Zdroj: Journal of Consumer Research. Apr2021, Vol. 47 Issue 6, p855-877. 23p. 2 Diagrams, 4 Charts, 2 Graphs.
Databáze: Business Source Ultimate