The Preference for Moderation Scale.

Autor: Drolet, Aimee1 (AUTHOR) aimee.drolet@gmail.com, Luce, Mary Frances2 (AUTHOR), Jiang, Li3 (AUTHOR), Rossi, Benjamin C4 (AUTHOR), Hastie, Reid5 (AUTHOR)
Zdroj: Journal of Consumer Research. Apr2021, Vol. 47 Issue 6, p831-854. 24p. 7 Charts.
Databáze: Business Source Ultimate