What is brand personality? A historical and prescriptive account.
Autor: | Conejo, Francisco J.1 |
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Zdroj: | Journal of Brand Strategy. Spring2021, Vol. 9 Issue 4, p466-477. 12p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Conejo, Francisco J.1 |
---|---|
Zdroj: | Journal of Brand Strategy. Spring2021, Vol. 9 Issue 4, p466-477. 12p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |