Are self-description scales better than agree/disagree scales?
| Autor: | Timbrook, Jerry1 (AUTHOR) jtimbrook@rti.org, Smyth, Jolene D (AUTHOR), Olson, Kristen2 (AUTHOR) |
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| Zdroj: | International Journal of Market Research. Mar2021, Vol. 63 Issue 2, p201-215. 15p. 1 Diagram, 6 Charts. |
| Databáze: | Business Source Ultimate |
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