NEXT TIME IT MIGHT NOT BE HERE: EXPLORING MOTIVATIONS TO PURCHASE LIMITED EDITION FOOD AND BEVERAGE PRODUCTS.

Autor: Köse, Şirin Gizem1 (AUTHOR) siringizemkose@gmail.com, Özer Çizer, Ece1 (AUTHOR)
Zdroj: Journal of Food Products Marketing. Jan2021, Vol. 27 Issue 1, p27-41. 15p.
Databáze: Business Source Ultimate
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