From private label to co-branded credit card: an assessment of the impact of a change in value proposition over customer value perception and company value capture.
| Autor: | Meirelles, Dimária Silva e1 (AUTHOR) dmeirelles@gmail.com, D'Andrea, Daniel1 (AUTHOR) |
|---|---|
| Zdroj: | Journal of Financial Services Marketing. Mar2021, Vol. 26 Issue 1, p52-65. 14p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
Full text from SpringerLink