The Effects of Audience's Attitudes on Actor, Character, Movie and Product Placement on the Brand Attitude.
| Autor: | Ülker-Demirel, Elif1 elifulker@trakya.edu.tr, Yıldız, Erkan2 eyildiz@baskent.edu.tr |
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| Zdroj: | Istanbul Business Research. 2020, Vol. 49 Issue 2, p343-363. 21p. |
| Databáze: | Business Source Ultimate |
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