Evolution of Neuromarketing and Its Applicability in On-Demand App-Based Services in India: A Theoretical Perspective.
| Autor: | Panwar, Tapish1 tapish.panwar@gmail.com, Khan, Kalim2 kalim.k.khan@gmail.com |
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| Zdroj: | IUP Journal of Marketing Management. 2020, Vol. 19 Issue 4, p7-34. 28p. |
| Databáze: | Business Source Ultimate |
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