Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods.
| Autor: | Peck, Joann1 jpeck@bus.wisc.edu, Kirk, Colleen P.2 ckirk01@nyit.edu, Luangrath, Andrea W.3 andrea-luangrath@uiowa.edu, Shu, Suzanne B.4 suzanne.shu@cornell.edu |
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| Zdroj: | Journal of Marketing. Mar2021, Vol. 85 Issue 2, p33-49. 17p. 1 Color Photograph, 2 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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