You Will Not Remember This: How Memory Efficacy Influences Virtuous Behavior.

Autor: Touré-Tillery, Maferima1 (AUTHOR) m-touretillery@kellogg.northwestern.edu, Kouchaki, Maryam2 (AUTHOR)
Zdroj: Journal of Consumer Research. Feb2021, Vol. 47 Issue 5, p737-754. 18p. 1 Color Photograph, 1 Black and White Photograph, 2 Graphs.
Databáze: Business Source Ultimate
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