THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES.
| Autor: | Kulkarni, Gauri1 gkulkarni@towson.edu, Vinuales, Gema2 |
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| Zdroj: | Marketing Education Review. Winter2020, Vol. 30 Issue 4, p225-235. 11p. |
| Databáze: | Business Source Ultimate |
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