Jungle Book - Fantasy, Feeling and Fun: Experiential Marketing in Ecotourism.
| Autor: | D'souza, Lyseth M.1 lyseth_d@yahoo.co.in, Desai, Vimlesh Prabhu2 vimlesh.prabhudesai@gmail.com |
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| Zdroj: | IUP Journal of Business Strategy. Sep2020, Vol. 17 Issue 3, p46-68. 23p. |
| Databáze: | Business Source Ultimate |
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