Death imagery in antipoaching advertising.
| Autor: | Baek, Tae Hyun1 (AUTHOR) tae.baek@uky.edu, Yoon, Sukki2 (AUTHOR) syoon@bryant.edu |
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| Zdroj: | Psychology & Marketing. Dec2020, Vol. 37 Issue 12, p1684-1695. 12p. 3 Color Photographs, 2 Diagrams, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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