Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review.
Autor: | Okazaki, Shintaro1 (AUTHOR) shintaro.okazaki@kcl.ac.uk, Eisend, Martin2 (AUTHOR), Plangger, Kirk1 (AUTHOR), de Ruyter, Ko1,3 (AUTHOR), Grewal, Dhruv4 (AUTHOR) |
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Zdroj: | Journal of Retailing. Dec2020, Vol. 96 Issue 4, p458-473. 16p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |