Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review.

Autor: Okazaki, Shintaro1 (AUTHOR) shintaro.okazaki@kcl.ac.uk, Eisend, Martin2 (AUTHOR), Plangger, Kirk1 (AUTHOR), de Ruyter, Ko1,3 (AUTHOR), Grewal, Dhruv4 (AUTHOR)
Zdroj: Journal of Retailing. Dec2020, Vol. 96 Issue 4, p458-473. 16p.
Databáze: Business Source Ultimate