A New Benchmark for Mechanical Avoidance of Radio Advertising: Why Radio Advertising Is a Sound Investment.
| Autor: | MICHELON, AARON1 aaron.michelon@marketingscience.info.com, BELLMAN, STEVEN1 steven.bellman@marketingscience.info.com, FAULKNER, MARGARET1 margaret.faulkner@marketingscience.info.com, COHEN, JUSTIN1 justin.cohen@marketingscience.info.com, BRUWER, JOHAN1 johan.bruwer@unisa.edu.au |
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| Zdroj: | Journal of Advertising Research. Dec2020, Vol. 60 Issue 4, p407-416. 10p. |
| Databáze: | Business Source Ultimate |
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