Advertising on Mobile Apps Versus the Mobile Web: Which Delivers Better Advertisement Recognition and Willingness to Buy?
| Autor: | SUNGJUN (STEVEN) PARK1 park@nccu.edu.tw, BYUNGHO PARK2 mediapark@kaist.ac.kr |
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| Zdroj: | Journal of Advertising Research. Dec2020, Vol. 60 Issue 4, p381-393. 13p. |
| Databáze: | Business Source Ultimate |
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