Branding Principles-Application to Business-to-Business Branding.
Autor: | Moorthi, Y. L. R.1 |
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Zdroj: | Journal of Business-to-Business Marketing. 2004, Vol. 11 Issue 3, p79-102. 24p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Moorthi, Y. L. R.1 |
---|---|
Zdroj: | Journal of Business-to-Business Marketing. 2004, Vol. 11 Issue 3, p79-102. 24p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |