WHOSE AND WHAT CONTENT MATTERS? CONSUMERS' LIKING BEHAVIOR TOWARD ADVERTISEMENTS IN MICROBLOGS.
| Autor: | Xiumin Chu1 chuxiumin03@163.com, Yezheng Liu1 liuyezheng@hfut.edu.cn, Xiayu Chen1 xychen@hfut.edu.cn, Haifeng Ling1 haifling@hfut.edu.cn |
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| Zdroj: | Journal of Electronic Commerce Research. Nov2020, Vol. 21 Issue 4, p252-276. 25p. |
| Databáze: | Business Source Ultimate |
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