Independent financial adviser (IFA)-based brand equity pyramid.

Autor:	Tjandra, Nathalia C.1 (AUTHOR) n.tjandra@napier.ac.uk, Ensor, John1 (AUTHOR), Omar, Maktoba2 (AUTHOR), Thomson, John R.1 (AUTHOR)
Zdroj:	Journal of Financial Services Marketing. 2020, Vol. 25 Issue 3/4, p53-64. 12p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu Full text from SpringerLink